BEAT THE MACHINE - PLAY TO WIN $250 FOR YOUR CAUSE

Can you outsmart AI in a game of fundraising predictions?

 

Dataro's BEAT THE MACHINE is a game of fundraising prediction and audience selections.

The mission... to accurately identify the donors who will give to a fundraising appeal. 

Click PLAY THE GAME below to see why nonprofits are embracing AI as a tool to personalize donor outreach, maximize fundraising campaigns and grow their impact.

*WIN $250 donation for your cause. One entry per email. Winner drawn at random on 30 January 2025.

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Personalized fundraising, powered by AI

Development Director

Nicole Tafoya

Nicole Tafoya - MAZON_ A Jewish Response to HungerMAZON: A Jewish Response to Hunger

"AI insights for personalized fundraising that boost every metric."

"With Dataro’s AI donor insights and personalization strategy, every metric of our 2024 appeal has improved significantly - total revenue, donor numbers, and average gift size.

It’s pretty amazing!"

  • Checkmark 23% increase in appeal revenue
  • Checkmark 3% increase in donations received
  • Checkmark 21% increase in average gift size to $130
  • Checkmark 10% decrease in mailing list size
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Database Manager

Amy Dana

Amy Dana - Bat Conservation InternationalBat Conservation International

"A fundraising selections game-changer!"
 

"Dataro’s donor insights are simple to understand and actionable.

With Dataro we turn around a campaign list in hours and know we are selecting the right donors for our asks and not over-investing in donors who aren’t ready to give again."

  • Checkmark 41.8% increase in response rate
  • Checkmark $48k in additional revenue
  • Checkmark $5.3k saving in mail costs
  • Checkmark ROI over 490%
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Campaigns Manager

Stuart Towell

Stuart Towell - Leprosy Mission UK-1Leprosy Mission Great Britain

"AI audiences that raise more funds, more efficiently."

"We’re raising more funds from less outreach with Dataro’s audiences and donor predictions and saved £22k in direct mail appeal costs in one appeal.

If that's not the power of Dataro, then I don't know what is!"

  • Checkmark 22% increase in gross revenue
  • Checkmark 42% increase in net revenue
  • Checkmark Saved £22k in direct mail costs
  • Checkmark ROI of 6% (up from 2.8%)
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Wondering how Dataro's AI platform can help your fundraising? 👍

Book a Demo with our Team

 

Why personalized fundraising matters

Every donor is on a unique journey with your organization.

But traditional fundraising campaigns treat them as broad segments, grouped by basic metrics like recency, frequency, and value (RFV).

This approach misses the majority of signals donors send about how they want to engage with your organization and support your mission.

The impact on your fundraising is missed gifts, wasted outreach and declining donor retention...

Predictive AI changes the game for personalized fundraising.

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How AI audiences & personalization work?

Dataro's AI platform analyzes data from your CRM and marketing tools to pinpoint the next best action for each supporter and build smarter fundraising audiences for better campaign targeting.

By turning insights into actionable predictions and audiences  we help you deliver personalized fundraising at scale.

Better results for your fundraising AND your donors.

Personalized, AI-driven outreach isn’t just good for your organization, it’s better for your donors too.

By turning your donor data into actionable engagement insights, you can be confident in making the right ask, of the right donor, at the right time to create more meaningful connections and generate more support for your cause (with less wastage).

With Dataro's AI audiences and personalized donor predictions you can:

  • identify audiences and individual donors most likely to give again, upgrade their gift, reactivate or churn
  • personalize outreach at scale, ensuring relevnace for each supporter
  • optimize campaigns to raise more funds while reducing costs and improving retention

Want to learn more? We'd love to share how our AI audiences and personalization strategy can grow your impact.

Book a Demo with our Team